In June 2011, ICANN’s Board of Directors authorized the launch of the New gTLD (generic Top-Level Domain) Program, which would add new web address endings to what already included .com, .org, .edu and others.

The program’s goals include enhancing competition and consumer choice, and enabling the benefits of innovation via the introduction of new gTLDs. The program was introduced in June 2008 and has gone through a thorough multi-stakeholder review process that resulted in an Applicant Guidebook that outlines all details of the initiative.